Difference Between Need And Want Marketing. We cannot imagine marketing activities or existence of the market in the absence of human needs. Best to just define needs vs.
An individual needs are limited while his wants are unlimited. Two people could argue for hours about whether a given product or service is a need. The fulfilment of needs is essential for ones survival whereas fulfilment of wants is not essential for ones survival.
A customer has a functional need when a product must perform a particular function or serve a purpose.
Two people could argue for hours about whether a given product or service is a need. Wants are desires that are optional meaning that you will still be able to. So want is the complete opposite of need which is essential for our survival. Usually the wants.
