Data Vs Information Vs Insight. These all are my own definition of insight. Alone it is not an insight and it does not do your thinking for you.
Gaining insights from data is what produces the aha moments for understanding customer activity it often produces revelations for many businesses. Armed with that information you know your sales team is right on track. These all are my own definition of insight.
Insight is more than just summary.
These all are my own definition of insight. And knowing that information can lead to having insights about the research. For example the average percentage of sales force attrition is usually around 33. The insight can then be used to make better business decisions.
